Solar, leader and main vocalist of Mamamoo, pairs a decade-long K-pop career with a growing profile in China — including a 2026 Weibo GALA award — making her a strong candidate for cross-border brand seeding.
ABOUT SOLAR
- Leader and main vocalist of Mamamoo (debuted 2014) and its sub-unit MAMAMOO+
- Runs the YouTube channel “Solarsido,” with over 320 million total views
- Active in musical theater (Mata Hari, Notre-Dame de Paris) alongside her music career
- Won “Outstanding Vocal Artist” at the 2026 Weibo GALA; expanding activity in the Chinese market as a brand ambassador
SNS ACTIVITY
- Instagram — personal account (@solarkeem, 3.15M+ followers)
- YouTube — personal channel “Solarsido,” with over 320 million cumulative views
- Active presence on Weibo supporting her growing activity in the Chinese market
SEEDING FIT
- Established, multi-year K-pop fanbase combined with a growing Chinese-market following
- High-engagement personal YouTube channel suited to lifestyle and beauty content
- Trusted public image reinforced by awards and existing brand ambassador work in China
BRAND ENDORSEMENT HISTORY
- Brand ambassador and advertising model for Unilever’s Lipton (2019), Kiss’s Skin cosmetics line “Blancaou” (2020), Kate cosmetics’ Super Sharp Liner Pencil (2021), and Samsung Electronics’ Galaxy Book (2021)
- Promotional ambassador for Seoul City’s “Beauty Road” campaign (2023) and the Bucheon International Animated Film & Comics Festival (2024)
- Regularly features brands such as Galaxy Buds on her personal YouTube channel
PARTNERSHIP OPPORTUNITIES
- Product seeding coordinated with her management for personal and content use
- Sponsored content across her YouTube channel and social platforms
- Brand ambassador opportunities targeting the Chinese and broader Asian markets
Looking to place your beauty or fashion products with Solar? Contact BEATLINK to discuss seeding goals and timing.
BEATLINK
Global K-IP Network
hello@beatlinkglobal.com