BEATLINK PPL PACKAGE

A Korean star’s Instagram and YouTube, plus digital billboards in central Seoul — all in one campaign.

The BEATLINK PPL Package places your product in a Korean star’s social media content, then takes that content onto digital billboards in Myeongdong, Gangnam and Hongdae. BEATLINK handles everything in one place, from artist casting and content production to billboard placement and the final report.

WHAT’S INCLUDED

1. Instagram PPL feed post — a product photo posted on the artist’s account and kept up for one month
2. Instagram PPL story — 24-hour story exposure on the artist’s account
3. YouTube PPL — natural product placement in a video on the artist’s channel
4. Seoul billboards — three key Seoul districts, one month, a 30-second video
5. Billboard photo post — a photo of the live billboard posted again on the artist’s account

Packages can also be built from selected items only.

SEOUL BILLBOARDS

Your campaign runs in the three Seoul districts from BEATLINK’s partner media network that work best for international brands.

Myeongdong

Seoul’s busiest shopping street for international visitors

Gangnam

Seoul’s best-known name abroad, at the center of the city’s 20s–30s crowd

Hongdae

Where young travelers and K-pop fans gather

• 30-second spot (no sound)
• 100 plays a day, about once every 11 minutes (per screen)
• About 9,000 plays in one month (3 screens combined)
• The 30-second billboard video is produced by BEATLINK’s production team from the package’s social content. No separate ad shoot is needed.

Photos show the billboard locations only. The ads on screen are not related to this package.

BRAND USAGE RIGHTS

With the brand usage option, you can also use the package content on your brand’s own accounts and channels.

• Instagram feed post and billboard photo: posted on your brand’s account
• YouTube and billboard video: edited by your brand for its own channels
• Terms: 30% of each item’s base price, one month, organic posts on brand accounts
• Paid ad use or longer periods are discussed separately

ARTISTS

Packages can be built with the Korean singers and actors BEATLINK works with, including the artists featured on OPPORTUNITIES. We will suggest the right artist for your product and target market. If you have an artist in mind, let us know.

HOW IT WORKS

1. Consultation and quote — product, target market, schedule and preferred artist
2. Artist proposal and contract — artist confirmed, package contract signed, billboard slots secured
3. Social content — Instagram and YouTube content produced and posted
4. Billboard video — 30-second edit, draft approval and ad review
5. Seoul billboards — 3 screens, one month
6. Final report — billboard photos and on-site video, airing report and social posting results

TERMS

• Pricing depends on the artist and the package, and is quoted after consultation.
• This is a time- and channel-limited PPL package, not an exclusive endorsement contract.
• All content is posted and aired after final approval from the artist’s side.
• Billboard ads go through media review.
• We commit to posting volume and schedule; performance figures such as views are not guaranteed.