ERIC (Son Young-jae) of THE BOYZ brings an energetic, globally fluent image with an active fanbase across Korea, China, and Japan — a strong match for youth-focused beauty and fashion campaigns.
ABOUT ERIC
- Member of THE BOYZ, recognized for his bright energy and strong stage presence
- Fluent English communicator with a proven ability to engage global audiences
- Held successful solo fan meetings in Shanghai and Beijing in 2026
SNS ACTIVITY
- Instagram — personal account (@eric.is.youngjae, 3.02M+ followers)
- Additional reach through THE BOYZ’s official group channels, with an established fanbase across Korea, China, and Japan
SEEDING FIT
- Active fanbase spanning Korea, China, Japan, and other Asian markets
- Bright, approachable image suited to youth and lifestyle brand campaigns
- Personality well suited to talk segments, unboxing-style content, and fan-participation formats
BRAND ENDORSEMENT HISTORY
- Currently building his individual brand portfolio following his 2026 solo agency signing with GRID Entertainment — an open opportunity for brands seeking a first-mover partnership
- Previously featured in THE BOYZ’s group brand campaigns, including Asics (2018)
PARTNERSHIP OPPORTUNITIES
- Product seeding coordinated with THE BOYZ management for personal and content use
- Sponsored social content tied to his growing solo fan meeting activity in China and Japan
- Brand collaboration opportunities around confirmed solo appearances across Asia
Looking to place your beauty or fashion products with ERIC? Contact BEATLINK to discuss seeding goals and timing.
BEATLINK
Global K-IP Network
hello@beatlinkglobal.com